In a surprising move, Google has announced its plans to buy Motorola. I wish I owned some Motorola shares! Do’h!
Why is Google buying Motorola? The media analysts say its for the intellectual property, and they are probably right. But they are also buying manufacturing and supply chain assets. Could this put them in an Apple position, controlling both hardware and software power.
Google has some of the best and brightest, but beyond search, their online offerings are not doing so well. Android is experiencing amazing success, but they are facing some serious competition from Apple, as well as IP challenges from several angles, even besides the Oracle lawsuit which emerged from Oracle’s purchase of Sun Microsystems.
Honestly, Google should have bought Sun Microsystems too. Why didn’t they?